Whats the Point ?

I could write an entire academic paper on how eCom sites run by brick and mortar retailers fail their customers, but then why bother with a paper when you've got gems like this ? It's already irritating as hell that retailer's choose to advertise products that they DONT actually retail , but THIS just really pisses me off.

Then, while furthering my search for a store that sold EITHER retail or online, I discovered this ingenious little ad. Oh sign me right up, clearly no scamming going on here ....